In recent times having a professional Google+ account has become more and more important. Lots of our clients ask us to set their Google + account up for them or make it more attractive to visitors and Google too. From the point of view of me, someone who spends too much time on the internet and Google in particular, the main benefit to most businesses is that you can get found more prominently for local Google searches if your Google+ account is good.

If you don’t have one, or don’t know where yours is, the best thing to do is go to Google and search, ‘google my business’. If you click from there, even from Adwords (they don’t have to pay themselves), you will go to a search page. This is also a link to the ‘google my business‘ page. Here you can look for either your business name or address and you will be given suggestions of the existing Google+ accounts that may be yours. From there, you can follow the instructions to claim one, or alternatively, create your own.

Benefits Of Google +

  • Firstly as mentioned above, a good Google+ account helps you get found higher on Google, especially for local searches.
  • It is a great place to encourage happy clients to leave a review.
  • Many people ask us about how social media marketing can help their Google rankings. If any of those platforms does, it makes sense that it is Google’s own.
  • You can provide a quick snapshot of your business, including contact details, services offered and opening hours. I wanted to pick up some baklava from A1 bakery in Sydney Road the other night. I Google’d them, looked at their Google+ page and saw they were already closed. So it saved me a disappointing drive.

When you set up your Google + account, the more accurate information you include the better. The details of your business should also match those that are on your website. You can drag photos, add your logo and much more, this all helps make the quality of your account higher.

Because our goal is always to get the best result from Google for our clients as we can, we often include Google+ optimisation in our SEO plans. So if you want to get a complete search engine optimisation service that includes Google+, contact us today.