I find the search engine optimisation industry very interesting. It is crazy. There is nowhere you can go and do a real SEO course. There are no regulations. There are no honest comparison websites for SEO providers.

Many of our clients would like to learn SEO for themselves and ask us about it a lot. While we are happy to teach people the basics, at the end of the day there is only one way to learn how to do SEO, and that is experience. And to be good at it, you need experience with a lot of different websites.

Every website has it’s own challenges when it comes to the work we do. Some of them are hard to edit, some of them are brand new, some of them have a poor SEO legacy such as black hat link building. Like the businesses who own them, they are all different.

So if you want to learn SEO, you have two choices. The first is to make an SEO company of your own. Then you need to get clients some how and learn how to make their websites rank well. The second option is to work for an existing SEO company in a hands on role.

I have taught at SEO workshops for government organisations, lectured at short university courses and run workshops for CAE. But this type of training definitely does not teach the skills required to take someones website, and help them make money from it.

If you have a small business and want to try and get in there and optimise it, then sure, there are basic principles that are best practice. You can find these in books or your can read on various SEO forums. But again, a lot of what you need to learn can only be found through trial and error.

So I am sorry if you were looking for a short answer, but there just isn’t one. Search engine optimisation is also evolving all the time. So even after years of working intensively in the industry, we still have to learn and find solutions to the challenges that invariably arise each day.

We are also often on the lookout for new staff that enjoy online marketing, like to be a bit creative, and have a healthy, positive attitude to life. So if that sounds like you, don’t be shy to let us know. I am sure we can teach you a thing or two.